FAST DISTRIBUTION

Every FAST platform your channel is on, from one dashboard.

Samsung TV Plus, LG Channels, The Roku Channel, Pluto, Amazon, Plex, Xumo and the regional platforms each want the channel their way. Package it once per partner, track every application, watch every feed, and see which platform actually brings the audience.

How it works

From one channel to every platform

The channel is built once. Distribution is a matter of packaging it per partner and keeping track of where each one stands.

  1. Add the partner

    Choose the platform and the profile is created for you: the stream spec it accepts, the guide schema it reads, the cue shape its ad stack expects, and the artwork sizes it wants. Partners we have not met yet get a custom profile you fill in once.

  2. Package the channel once per partner

    Each partner gets an output and a guide feed generated from the same schedule and library as everything else. Change the grid on Tuesday and every partner’s guide changes on Tuesday.

  3. Apply, and see where it stands

    The platform’s application is still its own process. The dashboard records where it stands, who you are talking to, what they asked for, and flips to active on launch day.

  4. Watch the feed, count the audience

    The dashboard watches each partner feed and alerts you if a platform stops pulling it. Analytics report viewing per partner, so the deal that brings ten viewers and the one that brings ten thousand are told apart.

The dashboard

Carriage, managed instead of remembered.

Included from the FAST plan up. The alternative is a spreadsheet, a folder of emails and a feed nobody notices has stopped.

One view

Every partner on one screen

Roku, Samsung, LG, Pluto, Amazon, Plex and the rest, each with a status, a feed health light, a contact and the date it went live. The whole carriage footprint of the channel on one page.

Per partner

Spec, guide and cues per platform

A partner profile holds the stream spec, the guide schema, the cue profile and the artwork. The channel is packaged for each without re-encoding the programming or keeping a second schedule.

Guide

The guide follows the grid

XMLTV, JSON or a partner schema, up to 14 days ahead, with titles, synopses, ratings, episode numbers and artwork from the library, regenerated whenever the schedule changes.

Health

Know when a partner stops pulling

A partner feed that goes quiet is an alert, not a surprise in next month’s report. Feed health per partner sits beside the status.

Ads

Cues shaped for each platform

Some platforms fill breaks themselves and want clean cues; some want you to fill them. Each partner profile carries its own cue shape, so one channel serves both without hand edits.

Proof

Viewing per platform

Analytics break the audience out by partner, so a carriage conversation starts with what the last one delivered.

The honest part

What a platform actually decides on

No tool gets a channel carried. Platforms take channels on genre, on the depth of the library, on how the schedule looks at 3 a.m., and on whether the audience they already have will watch it. What tooling does is take the second half of the problem away: when a platform says yes, the stream, the guide and the cues are already in its format, the application does not stall on a missing artwork size, and six months later you can still tell which partners are pulling the feed and which stopped.

The channels that get carried have a clear identity and a real 24/7 grid. If yours does not yet, start there, or turn the library you already own into one, and come back to distribution when the schedule holds up on its own. If a distributor or aggregator has offered to carry the channel on a revenue share, the provider guide sets out what to ask before the price.

Cues every partner will accept

Distribution lives or dies on ad signalling. The SCTE-35 guide covers both command forms, the cue types and the restrictions a distributor asks for by name.

SCTE-35 ad insertion
Questions

FAST distribution, answered.

What is FAST distribution?

Getting a linear channel carried on the free ad-supported TV platforms built into smart TVs and streaming devices: Samsung TV Plus, LG Channels, The Roku Channel, Pluto TV, Amazon Freevee and Fire TV Channels, Vizio WatchFree, Plex, Xumo, Tubi and the regional platforms. Each one takes a stream, a programme guide and ad cues in its own format, and each has its own onboarding process.

Do you get my channel onto the platforms?

We give you the delivery each platform asks for and a dashboard that tracks where each application stands. The commercial conversation with the platform is yours, or ours with you on managed distribution by invitation. Platforms take channels on audience and content, not on tooling, so a channel with a clear genre and a real schedule gets further than a pitch deck.

What does each platform need from me?

A stream in their spec (bitrate ladder, codec, segment length, sometimes a dedicated transport feed), a programme guide in their schema with artwork and ratings, SCTE-35 cues in the shape their ad stack expects, and metadata about the channel. The carriage dashboard holds a profile per partner so the same channel is packaged once for each.

Can one channel be on several platforms at once?

Yes. Each partner gets its own output and its own guide feed from the same schedule, so a change to the grid reaches every platform. Ad cues can differ per partner, because some platforms fill breaks themselves and some expect you to.

How do I know whether a platform is still carrying me?

The dashboard shows each partner as active, pending, paused or dropped, watches the delivery feed to that partner, and alerts you when a feed stops being pulled. Viewing per platform sits in analytics, so you can see which partner is worth the effort.

A distributor offered to carry my channel for a revenue share. What changes?

Ask which stream they will serve. If they point viewers at your HLS, you keep the origin, the cues and the impression count, and their share is a line on a report you produce. If they take a contribution feed and re-originate it, they serve the manifest, insert the ads and count the impressions, and your share is a line on a report they produce. Both are legitimate deals. The second one needs the audit right written into the contract before the price is discussed, because you will have no independent way to check the count.

What does it cost?

Carriage management is included from the FAST plan up, and delivery to partners is part of the unlimited delivery every plan includes. Platforms do not charge for carriage; they share ad revenue or fill your inventory, and those terms are theirs.

GET STARTED

Your channel can be live in minutes.

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