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SATELLITE TO STREAMING

Move your TV channel off satellite. Retire the transponder on your terms.

Master control moves to the cloud first: schedule, graphics and switching in a browser, on air through power cuts. Your uplink stays fed over SRT or RIST while streaming grows beside it, and the audience numbers decide when the dish stops earning its lease.

The migration

How to move from satellite to streaming

The mistake is treating it as a leap. It is four steps, and the first three change nothing your satellite audience can see.

  1. Move master control to the cloud

    The library, the schedule, the graphics and the switching move first. The channel is now operated from a browser, from anywhere, and the playout facility stops being a building you pay for and keep powered.

  2. Keep the transponder fed

    CBR SRT or RIST output from the same playout feeds your existing uplink, so every dish that watches you today keeps watching. Nothing about the move is visible to your satellite audience.

  3. Launch the streaming side

    The same channel goes live on the web player, on phones, and on TVs via casting, delivered from 300+ cities with adaptive bitrates that respect mobile data. The diaspora outside your footprint can finally watch.

  4. Let the numbers retire the dish

    City-level analytics show where the audience really is and how it moves. When the streaming side carries the audience and the advertising, the transponder becomes a line item you can finally question.

What changes

What the move actually buys you.

Not a different channel. The same channel, with the costs, the blindness and the footprint removed.

The facility

The building becomes a browser

Playout servers, automation, graphics machines, the generator that keeps them alive: that whole room is replaced by a browser tab. The channel stays on air through power cuts because it does not live in your building anymore.

The audience

Beyond the footprint

A transponder covers a footprint; streaming covers wherever your people went. The channel that broadcast to one region now plays in London, Houston and Dubai the same evening, and the diaspora is often the audience advertisers pay the most to reach.

The numbers

From darkness to a map

Satellite tells you nothing about who watched. Streaming counts everyone: real-time viewers, watch time, devices, and a city-level map that turns programming decisions and ad sales from guesswork into numbers you can act on.

The bridge

Both worlds, one playout

This is a migration, not a cliff. CBR SRT and RIST outputs keep the uplink fed while streaming grows beside it, and the schedule, graphics and library are shared. One master control, two distributions, your timetable.

The details

What it takes, in practice

Moving a satellite channel to the cloud takes the library you already broadcast, a weekly grid rebuilt in a browser, and one decision: that master control no longer needs to be a room. The playout engine runs the schedule, renders the graphics, inserts the ad breaks, and delivers to every screen, from $254 per month with unlimited delivery. Broadcasters across Africa already made this exact move, most of them donation-funded ministries, for whom a bill that never spikes mattered as much as the extra reach.

Built for places where the grid flickers

A satellite playout facility is hostage to its own building: power, cooling, staff, and the generator behind all three. Cloud playout removes the hostage situation. The channel runs in infrastructure that does not share your power cuts, the schedule plays whether your office is online or not, and live programming inserts over SRT, which was designed for exactly the kind of links where packets get lost. When the studio goes dark, the channel does not.

Mobile-first audiences are not a compromise

Across Africa and across every diaspora city, the first screen is a phone. Every viewer is served the quality their connection and data plan can hold, from a light version that survives a weak signal to full HD on the living-room TV, delivered from 300+ cities so the stream originates near the viewer. The audience satellite could never count, and the audience it could never reach, arrive together. The hour the diaspora slept through is covered too: catch-up and replay exists because prime time at home is early morning abroad.

The diaspora dividend

The footprint ends at the coast; the audience does not. The same channel that serves home now plays in London, Toronto, Houston and the Gulf, the city-level map shows exactly where the community landed, and delivery-confirmed impression counts make that audience sellable to remittance, telecom and travel advertisers at rates the home market rarely matches. Language need not cap it either: AI subtitles on higher plans let the second generation read what the channel speaks.

Trying the move is cheap

No contract, cancel anytime, 7-day money-back on the first purchase. Stand the channel up in the cloud, run it in parallel with the satellite feed for a month, and put the two workflows and the two bills side by side, with the analytics map open. That comparison is the one we are happy to be judged on.

EVERY CHANNEL INCLUDES
Questions

Satellite to streaming, answered.

What does streaming cost compared to satellite?

A satellite channel pays for a transponder lease, an uplink, and a playout facility with staff and power, month after month. Cloud Playout plans start at $254 per month billed yearly with unlimited worldwide delivery included, and the playout facility is the part that disappears first: scheduling, graphics, and master control run in the cloud, operated from a browser. Whatever your transponder costs, the facility around it usually costs more.

Do we have to switch off our satellite feed to move?

No, and you should not. CBR SRT and RIST outputs are available on the FAST plan and up specifically so the same cloud playout can feed your existing uplink. Master control moves to the cloud first, the transponder keeps carrying the channel to every dish that watches it today, and streaming launches alongside. The dish retires when your numbers say so, not when a vendor does.

Our studio loses power and internet. What happens to the channel?

It stays on air. Playout runs in the cloud, not in your building: the schedule keeps playing, graphics keep rendering, and viewers notice nothing. Your studio connection only matters when you insert live programming, and if the feed drops mid-broadcast, the channel falls back to the schedule automatically and rejoins when you return.

Can viewers on mobile data actually watch?

Yes. The channel is encoded at several quality levels at once, and each viewer’s player takes the one their connection can hold, from a light version that survives a phone on mobile data up to full HD on a smart TV. Delivery runs from 300+ cities, so the stream comes from a city near the viewer rather than from another continent.

What happens to our set-top-box audience?

They keep watching, because you keep the satellite feed for as long as it earns its cost. The two audiences also overlap less every year: the satellite feed holds the households that have dishes, while streaming adds the phones, the smart TVs, and everyone outside the footprint. Run both from one playout and watch where the audience actually goes.

How do we know who is watching?

This is the question satellite could never answer: a transponder tells you nothing about your audience. Streaming counts every viewer, and the analytics show it city by city, hour by hour, with watch time, devices, and playback quality. The first month of real numbers usually changes how a broadcaster schedules, sells, and programs.

Does streaming reach our diaspora abroad?

Better than satellite ever did, because there is no footprint. The same channel plays in London, Toronto, Houston and the Gulf, the analytics map shows exactly which cities the diaspora lives in, and delivery-confirmed ad counts make that audience sellable to the remittance, telecom and travel advertisers that want it. For many broadcasters the diaspora becomes the best-monetized part of the audience.

How fast can we make the move?

The cloud side takes minutes: sign up, upload, schedule, and the streaming channel is live. Feeding your uplink from it is an engineering conversation your teleport can have in an afternoon. There is no contract and the first purchase has a 7-day money-back guarantee, so the sensible path is to run cloud playout in parallel for a month and compare the picture, the workflow, and the bills.

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Your channel can be live in minutes.

No contract and cancel anytime, with a 7-day money-back guarantee on your first purchase.

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