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PUNJABI TELEVISION

Start a Punjabi TV channel, from Brampton to Southall.

A 24/7 channel with music through the night, kabaddi live from the ground, melas and kirtans covered, and Gurmukhi rendered properly on screen. One schedule serving Canada, the UK and Punjab, live in minutes.

Step by step

How to start a Punjabi TV channel

Few diaspora communities are as concentrated, as courted by advertisers, and as underserved by television of their own. The missing piece is now a browser tab.

  1. Anchor the channel in music and community

    Live sessions, artist interviews, mela coverage and archive performances go into the library first, licensed videos joining as deals allow. Tag by series and artist. A viewer looking for last year’s mela should find it in the guide.

  2. Grid the week across three clocks

    Canada, the UK and Punjab share one schedule. Anchor the evening talk show for North America, repeat it for the UK morning, open the day with gurbani where the channel carries it, and let music hold the overnight.

  3. Take the camera to the match and the mela

    Kabaddi tournaments, nagar kirtans, cultural nights and fundraisers go out live over SRT from one encoder, with score and title graphics triggered from the control room and the replay scheduled before the crowd goes home.

  4. Sell the audience you can prove

    The city-level map shows Brampton, Surrey and Southall watching, and delivery-confirmed impression counts give the businesses that court this community numbers they can budget against.

The broadcast week

What runs on a Punjabi channel.

Music is the heartbeat, sport is the spike, and the community coverage is what makes it yours.

Music

The sound that carries the channel

Live sessions, artist interviews and archive performances anchor the day, with licensed video blocks where agreements exist. Music is what the channel sounds like at 2am in Surrey, and it never needs a presenter.

Sport

Kabaddi, live from the ground

Tournament season is appointment television. One encoder at the ground, score overlays triggered live, and the replay on the weekend grid. Nothing builds a channel’s audience faster than a local final going out live.

Community

Melas, kirtans and the news that matters

Nagar kirtan routes, mela coverage, community-association news, immigration and farming affairs. Programming no broadcaster in Mumbai or London will ever make, and the reason the community keeps your channel on.

Heritage

Gurbani and the generations

Nitnem and gurbani open the day where the channel carries them, heritage and language programming keep the grandchildren in the room, and subtitles on higher plans bridge the households in between.

The details

What it takes, in practice

The heaviest lift on a Punjabi channel is getting a camera to the kabaddi ground, and that is one encoder and a volunteer. The rest is a library you have rights to and a weekly grid built in a browser. Playout, graphics, the programme guide and worldwide delivery run in the cloud on the Cloud Playout plans from $254 per month with unlimited viewers, so a FAST or linear channel can be on air in minutes.

The most concentrated audience in diaspora television

Punjabi communities cluster hard: Brampton and Surrey in Canada, Southall and Birmingham in the UK, and the connection home to Punjab itself. Concentration is an operator’s advantage twice over. Programming travels well because the audience shares reference points, and advertising sells well because the businesses courting the community, real-estate agents, immigration consultants, jewellers, travel and remittance brands, know exactly who they are buying. Delivery is unlimited on every plan from 300+ cities, and the city-level map turns that concentration into a rate card.

Live is the growth engine

A kabaddi final, a mela weekend, a visiting artist’s only Canadian show: these are the nights a Punjabi channel earns its place on the family TV. Live contribution over RTMP or SRT takes one encoder and a volunteer, score and title graphics fire from the browser control room, and if the venue connection drops the channel falls back to schedule and rejoins cleanly. It is the same match-day setup clubs run, down to the score graphics and the Monday-night replay slot.

If the gurdwara is the centre

A channel built primarily around the darbar hall runs with live kirtan twice a day anchoring the grid, so start from the gurdwara channel. Hindi, Bangla, Urdu, Tamil, Arabic, Afghan and Iranian channels are built on the same playout.

EVERY CHANNEL INCLUDES
Questions

Punjabi channels, answered.

How much does it cost to start a Punjabi TV channel?

Plans start at $254 per month billed yearly, per channel, with unlimited viewers and worldwide delivery included. No contract, cancel anytime, 7-day money-back guarantee on the first purchase. A single season sponsor from Brampton or Southall covers the year.

Can the channel show Gurmukhi on screen?

Yes. On-screen graphics support multi-script text, and higher plans add custom font upload, so titles, lower thirds and the ticker can carry Gurmukhi properly alongside English and Shahmukhi where your programming needs it. Everything is edited in a browser.

Do we need rights for Punjabi music and films?

For commercial music videos and films, yes, licensed like anywhere else, and platforms check. The durable base is what you can own: live shows with visiting artists, community coverage, kabaddi and sports events you have agreements with, original talk programming, and gurbani where your channel carries it. Add licensed catalog blocks as the deals arrive.

Our audience is split between Canada, the UK and Punjab. How does one channel serve them?

One grid, every clock. Delivery runs from 300+ cities, so Brampton, Surrey, Southall and Ludhiana each stream from a nearby city. Prime time for Canada is late night for the UK and morning for Punjab, so the schedule leans on repeats and overnight music loops to keep every region served. The analytics map shows exactly who watches where.

Can we broadcast kabaddi and local sports live?

Yes, and live sport is the fastest audience-builder a Punjabi channel has. A camera and an encoder at the ground send the match over SRT, score graphics are triggered live from the control room, and the replay runs on the weekend grid. One volunteer can run the whole thing from a browser at the ground.

What fills the channel between music and matches?

Talk shows and community affairs, coverage of melas and nagar kirtans, farming and heritage programming, interviews with artists passing through on tour, cookery shows, and archive performances. A weekly grid with recurring blocks means the channel has a shape viewers learn, not a shuffle.

Can we run gurbani alongside general programming?

Yes. Many Punjabi channels open the day with nitnem and gurbani, run general programming through the day, and return to religious content in the evening. Channels built primarily around the gurdwara run on the same engine, with live kirtan anchoring the day.

How does a Punjabi channel make money?

Punjabi diaspora audiences are among the most courted community markets anywhere: real-estate agents, immigration consultants, jewellers, travel agents, remittance and telecom brands all buy this audience when they can see it. Server-side ad insertion is on every plan: bring your own advertisers, keep 100% of the revenue, and pay a flat $1 per 1,000 delivery-confirmed impressions. Sponsor graphics and house ads cost nothing.

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Your channel can be live in minutes.

No contract and cancel anytime, with a 7-day money-back guarantee on your first purchase.

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