Turning a catalog into a channel takes your master files and a weekly grid built in a browser. Playout, graphics, the programme guide and worldwide delivery run in the cloud on the Cloud Playout plans, from $254 per month with unlimited viewers and delivery, so the channel starts broadcasting minutes after the first upload finishes. It runs as a FAST or linear channel, and multistreaming pushes the same feed back out to the platforms you came from.
The algorithm is a landlord; the channel is a deed
Every creator knows the morning the numbers changed and nobody could say why. The channel is the counterweight: a schedule the algorithm cannot bury, a guide viewers can rely on, analytics that count everyone rather than what a dashboard chooses to share, and ad breaks that answer to you. Keep renting reach from the platforms, they are good at it, but put the asset itself on ground you own.
Say the rights part out loud
Broadcast what you fully own. The music that was fine on YouTube through Content ID or the platform’s audio library was licensed for YouTube, not for your channel, so the videos built on borrowed songs stay on the platform they were licensed for. Most creators find their catalog splits cleanly, and everything made with owned or properly licensed music, which for working creators is most of it, is ready to air.
The economics, plainly
The plan is flat, from $254 per month, and delivery is unlimited, so a viral month costs what a quiet one does. Monetization is server-side ad insertion on every plan: your sponsors and your demand fill the breaks, you keep 100%, and serving costs $1 per 1,000 delivery-confirmed impressions. A channel with a modest, loyal audience and one direct sponsor can clear its costs in a way platform revenue-share rarely matches.